February 28, 2019 · By 24/7 Staff · 


Avetta and BROWZ, two leading providers of SaaS-based supply chain risk management software, have announced they have combined to form a new, market-leading organization focused on delivering the best in supply chain risk management services to companies worldwide.

The transaction further solidifies Avetta’s position as a world-class organization, innovator and thought leader, expanding the company’s global network to 85,000 customers in over 100 countries in the fast-growing $14 billion global marketplace for supply chain risk management solutions.

Avetta and BROWZ combine more than three decades of experience in making industries safer, more sustainable and compliant by vetting and qualifying the suppliers that support their global clients.

Avetta and BROWZ’s 450 combined clients include blue-chip companies in industry verticals such as energy, chemicals, manufacturing, utilities, construction materials, facilities management, communications, transportation, logistics & retail, mining, aerospace & defense and food & beverage.

Better Visibility into Supply Chain Risks

These industry leaders require better visibility into supply chain risks, such as workplace health & safety, sustainability, modern slavery, data privacy, anti-bribery & corruption, regulatory and insurance compliance.

Together, the companies’ market-leading technology platform and products strengthen sustainable connections between clients and suppliers, while streamlining and simplifying the engagement process for both parties.

Avetta and BROWZ share a common vision of putting customers first and a belief that the solutions offered to their clients should be configurable to address the specific needs and requirements of their client base across industries and geographies.

John Herr, CEO of Avetta
“Companies within our network significantly outperform industry averages in safety and sustainability statistics”John Herr, CEO of Avetta

John Herr, CEO of Avetta, will lead the combined company, which will retain the Avetta name. Mr. Herr stated;

“Together, Avetta and BROWZ create a simplified supplier management solution designed to elevate safety and sustainability in workplaces around the world. The streamlining of solutions in this market sector is one of the most common requests we hear from the customers we serve. Our customers will be delighted to learn about the benefits this combined global network will create for them. Our combined expertise of 30+ years in the industry will help both clients and suppliers achieve the highest standards of quality and safety.”

Reducing the Risk of Workplace Accidents

Of utmost importance, Herr added, is the role Avetta’s solutions play in reducing the risk of workplace accidents.

“Companies within our network significantly outperform industry averages in safety and sustainability statistics. We are proud of the social and economic impact we have created through the promotion of safe and sustainable workplaces and mitigation of environmental risks. We help our clients make informed sourcing decisions to create safer work environments. That, in turn, helps people get home safely to their families at night.”

According to Tom Cecich, past president of the American Society of Safety Professionals, “The use of technology-based prequalification tools such as those provided through Avetta and BROWZ is a proven way to mitigate risk, save money and drive safety and sustainability outcomes that are nearly impossible to achieve with an in-house, manual process. The combination of these two great companies makes the decision to use a third-party safety platform simpler and easier.”

Peter Sturm, past president of the Canadian Society of Safety Engineering and leading industry expert in health, safety and risk consulting, added, “Avetta’s supplier qualification platform has long been an industry leader in helping great organizations manage the risk in their supply chains. They have made a positive difference in achieving safer workplaces in Canada. The addition of BROWZ will make them even stronger.”

Elaine Beitler, CEO of BROWZ
“Our industry was created to provide a simpler process for managing supply chain risk”Elaine Beitler, CEO of BROWZ

Elaine Beitler, CEO of BROWZ, said, “BROWZ joining Avetta will strengthen and enhance capabilities for BROWZ’s customers and employees. Our industry was created to provide a simpler process for managing supply chain risk.”

“This combination furthers our ability to provide an easier way for suppliers to share their compliance information, and a simpler, larger network for our customers. We will bring our technical expertise and customer service excellence to lead the industry at Avetta. This is a great combination, and we’re very excited about the future.”

According to Val Hale, executive director of the Governor’s Office of Economic Development for the State of Utah, “It is exciting to have two of the world’s most innovative supply chain risk management software companies unite in Utah’s Silicon Slopes. Utah’s business-friendly climate has allowed Avetta to flourish, and in return, its success has elevated the state’s technology industry. Headquartered here in Utah, this innovative company continues to save lives and prevent workplace accidents.”

Merger Financing

The combination was financed through investments by Avetta’s three major shareholders: Welsh, Carson, Anderson & Stowe (WCAS), who remains the majority owner; Technology Crossover Ventures (TCV); and, Norwest Venture Partners (NVP). BROWZ’s existing shareholders, Melkonian Capital, and Long Ridge Equity Partners are rolling over a portion of their investment into the combined company.

Christopher Hooper, General Partner at WCAS, said, “We believe this strategic combination of Avetta and BROWZ allows both organizations to better serve their global blue-chip clients and the expansive network of over 85,000 suppliers and contractors. We and our fellow institutional investors are all highly supportive of the Company’s ambitions to bring technology and software to bear to improve safety, sustainability and compliance outcomes across industries and geographies.”

Related Article: The Emerging Business of Supply Chain Risk Management

The Emerging Business of Supply Chain Risk Management

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